A core construct of Phunware data products is the Phunware ID - the integrated profile and set of demonstrated actions, preferences, characteristics and predicted behavior for each user.
Consumers typically interact with a variety of business processes where underlying transactional applications store data in traditional databases. The fragmentation of data across an IT infrastructure makes it very challenging to understand and serve customers. Phunware's data model and Knowledge Graph product solve this problem by unifying diverse data into a Phunware ID profile.
A wide range of user and intelligent business processes now become possible when large volumes of customer-centric knowledge can be actioned upon to make timely operational decisions, increase
revenue and customer satisfaction.
Updated over 2 years ago