Phunware Data

Phunware Data

Welcome to the Phunware Data developer hub. You'll find comprehensive guides and documentation to help you start working with Phunware Data as quickly as possible, as well as support if you get stuck. Let's jump right in!

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Data Products Overview

Phunware offers three types of data products:

  • Audiences - curated datasets designed by marketers using our self-service Audience Manager tool and blockchain-enabled data exchange primarily to reach a target consumer via mobile media.
  • Datasets - structured datasets of location history, device info, media consumption, app usage and address-device matching for data enrichment purposes.
  • Connected Data - Utilize Phunware ID connected data delivered via a graph format for data enrichment, app personalization and data science purposes. The Phunware Knowledge Graph unifies diverse data into a Phunware ID profile – a consumer-centric collection of actions, preferences, characteristics and predicted behavior.

All data products share a common data model. The Phunware Ontology defines the formal naming of the entities and relationships to enable precise data interpretation.

Data Products Overview


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