Phunware offers three types of data products:
- Audiences - curated datasets designed by marketers using our self-service Audience Manager tool and blockchain-enabled data exchange primarily to reach a target consumer via mobile media.
- Datasets - structured datasets of location history, device info, media consumption, app usage and address-device matching for data enrichment purposes.
- Connected Data - Utilize Phunware ID connected data delivered via a graph format for data enrichment, app personalization and data science purposes. The Phunware Knowledge Graph unifies diverse data into a Phunware ID profile – a consumer-centric collection of actions, preferences, characteristics and predicted behavior.
All data products share a common data model. The Phunware Ontology defines the formal naming of the entities and relationships to enable precise data interpretation.