Phunware Audience is a self-service platform then enables marketers to build scalable, granular mobile audiences that can be delivered to programmatic advertising platforms for activation.
An audience is a collection of mobile advertising ID's from devices that represent a specific group of consumers based on one or more characteristics.
Phunware Audience enables marketers to easily:
- Design audiences - create scalable audiences using one or more marketing perspectives and rich location data.
- Activate audiences - send audiences to demand-side platforms for targeted campaign execution.
- View campaign delivery - understand how the targeted campaign is delivering day by day and the PhunCoin and Phun compensation to consumers for the use of their data.
- Manage audiences - view, edit and delete audiences created within your organization.
Launch https://maas.phunware.com and login to gain access to the Audience Builder
Updated almost 2 years ago