Audience Overview

Phunware Audience is a self-service platform then enables marketers to build scalable, granular mobile audiences that can be delivered to programmatic advertising platforms for activation.

An audience is a collection of mobile advertising ID's from devices that represent a specific group of consumers based on one or more characteristics.

Phunware Audience enables marketers to easily:

• Design audiences - create scalable audiences using one or more marketing perspectives and rich location data.
• Activate audiences - send audiences to demand-side platforms for targeted campaign execution.
• View campaign delivery - understand how the targeted campaign is delivering day by day and the PhunCoin and Phun compensation to consumers for the use of their data.
• Manage audiences - view, edit and delete audiences created within your organization.

Launch https://maas.phunware.com and login to gain access to the Audience Builder