Phunware Data

Phunware Data

Welcome to the Phunware Data developer hub. You'll find comprehensive guides and documentation to help you start working with Phunware Data as quickly as possible, as well as support if you get stuck. Let's jump right in!

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Audience Overview

Build and activate mobile audiences self-service

Phunware Audience is a self-service platform then enables marketers to build scalable, granular mobile audiences that can be delivered to programmatic advertising platforms for activation.

An audience is a collection of mobile advertising ID's from devices that represent a specific group of consumers based on one or more characteristics.

Phunware Audience enables marketers to easily:

  • Design audiences - create scalable audiences using one or more marketing perspectives and rich location data.
  • Activate audiences - send audiences to demand-side platforms for targeted campaign execution.
  • View campaign delivery - understand how the targeted campaign is delivering day by day and the PhunCoin and Phun compensation to consumers for the use of their data.
  • Manage audiences - view, edit and delete audiences created within your organization.

Launch https://maas.phunware.com and login to gain access to the Audience Builder

Updated 7 months ago

Audience Overview


Build and activate mobile audiences self-service

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