Address-Device Match Dataset

A probabilistic match of devices to physical addresses using a virtual boundary and device geographic location history.

The Address-Device Match data feed is delivered as a TSV file with the following fields.

Field

Description

Data Type

Example

address

A physical address represented as a complete string

String

7800 Shoal Creek Blvd, Austin, TX 78757

addressGeoCode

The latitude and longitude geo-coordinate centroid of the address

String

30.3599316,-97.744734

ifa

Mobile advertising ID - a unique, user-resettable ID for advertising

String

00006e84-b499-4e16-9cc0-c3df13c71cf0

frequency

The total count of days that the mobile device geographic location data points resided within the matching boundary

Integer

2

dates

An array of dates (YYYYMMDD) where the device was probabilistically matched to the address

String

20190404,20190403