Data Products Overview

Phunware offers three data products:

• Phunware Data Exchange - a blockchain-enabled ecosystem that directly connects brands with consumer audiences of interest that have voluntarily opted in with their personal data in exchange for a benefit.
• Phunware Audience - Phunware Audience is a self-service platform then enables marketers to build scalable, granular mobile audiences that can be delivered to programmatic advertising platforms for activation.
• Phunware Datasets - structured and semi-structured datasets for data enrichment, analytics, and data science purposes.

All data products share a common data model. The Phunware Ontology defines the formal naming of the entities and relationships to enable precise data interpretation.