Phunware Data

Phunware Data

Welcome to the Phunware Data developer hub. You'll find comprehensive guides and documentation to help you start working with Phunware Data as quickly as possible, as well as support if you get stuck. Let's jump right in!

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Data Exchange Overview

Phunware Data Exchange connects brands, consumers and app publishers in a data marketplace to exchange value.

  • The self-service platform enables digital marketers to easily build unique, scalable audiences that can be delivered to programmatic advertising platforms for activation.
  • Transparency into the audience data and data usage memorialized to the blockchain provides full auditability to brands and consumers.
    *The ecosystem is powered by two unique digital assets (PhunCoin, Phun) to streamline payment and reward data providers.

For Digital Marketers:

  • Data Label - easily view segment metadata during audience building to gain transparency into origin, definition, derivation logic, scale, refresh date
  • Trustworthy Data - data from people verified via a 3rd party increases media targeting efficacy and relevancy to consumers
  • Audit Trail - easily view impressions served, devices reached and payouts for full auditability into audience usage

For Consumers:

  • PhunWallet - securely manage & share personal data, receive digital asset rewards in a secure wallet via an easy-to-use mobile app
  • Data Usage Tracking - view traceability of when and how personal data was used in digital marketing campaigns
  • PhunCoin/Phun - receive compensation in the form of digital assets for voluntarily sharing data and demonstrating profitable behaviors

For App Publishers:

  • Data Exchange SDK - securely send mobile app data to Phunware with complete control over what is shared in the data exchange
  • Dashboards - easily view the balances of digital assets earned, analytics of users added to the ecosystem and earnings from data usage
  • PhunCoin/Phun - receive compensation in the form of digital assets for bringing app users into the ecosystem and when the data is used by marketers

Updated about a year ago

Data Exchange Overview

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