Data Exchange Overview
Phunware Data Exchange connects brands, consumers and app publishers in a data marketplace to exchange value.
- The self-service platform enables digital marketers to easily build unique, scalable audiences that can be delivered to programmatic advertising platforms for activation.
- Transparency into the audience data and data usage memorialized to the blockchain provides full auditability to brands and consumers.
*The ecosystem is powered by two unique digital assets (PhunCoin, Phun) to streamline payment and reward data providers.
For Digital Marketers:
- Data Label - easily view segment metadata during audience building to gain transparency into origin, definition, derivation logic, scale, refresh date
- Trustworthy Data - data from people verified via a 3rd party increases media targeting efficacy and relevancy to consumers
- Audit Trail - easily view impressions served, devices reached and payouts for full auditability into audience usage
- PhunWallet - securely manage & share personal data, receive digital asset rewards in a secure wallet via an easy-to-use mobile app
- Data Usage Tracking - view traceability of when and how personal data was used in digital marketing campaigns
- PhunCoin/Phun - receive compensation in the form of digital assets for voluntarily sharing data and demonstrating profitable behaviors
For App Publishers:
- Data Exchange SDK - securely send mobile app data to Phunware with complete control over what is shared in the data exchange
- Dashboards - easily view the balances of digital assets earned, analytics of users added to the ecosystem and earnings from data usage
- PhunCoin/Phun - receive compensation in the form of digital assets for bringing app users into the ecosystem and when the data is used by marketers
Updated over 3 years ago