Mobile App Usage Dataset

The Mobile App Usage data feed is delivered as a TSV file with the following fields.

FieldDescriptionData TypeExample
timestampUTC epoch timestamp of the geographic location event (in milliseconds)Long1562681585000
ifaMobile advertising ID - a unique, user-resettable ID for advertisingString00006e84-b499-4e16-9cc0-c3df13c71cf0
bundleStoreIdThe bundle ID (Android) or store ID (iOS) that uniquely identifies the mobile applicationStringGoogle Play Android:

Apple App Store:
nameThe name of the mobile applicationStringAccuWeather: Weather Alerts & Live Storm Radar
latitudeGeographic coordinate that specifies the north-south position of a point on the Earth's surfaceFloat30.360127
longitudeGeographic coordinate that specifies the east-west position of a point on the Earth's surfaceFloat-97.742457
horizontalAccuracyThe radius of uncertainty for the location measurement by the device, measured in metersFloat10.0
geohashA string encoding of the latitude and longitude that identifies a rectangular cell on earth (Geohash)String9v6kxyfhe
geoTypeThe method by which the geographic location measurement was derivedInteger1 = device GPS)
2 = IP based lookup
3 = user provided